Addressing Alcohol and Tobacco through Community Participation

PHDT has collaborated with Alcohol and Drug Information Centre (ADIC) and Kelani Valley Plantation (KVPL), for addressing alcohol related problems in selected estates of Hatton Region, for a period of 6 months (July – December 2022).

During this period, the selected Estate Health Staff and Volunteers received continuous technical assistance from ADIC. PHDT and KVPL engaged continuously following up the progress of the interventions.

Through this programme, the health staff obtained competencies in community engagement and field-level experience in carrying out successful alcohol and drug prevention interventions. They also gained knowledge on target group-based interventions, effective and ineffective prevention approaches, factors promoting alcohol, alcohol related myths, misconceptions and reality. Community also engaged in child development, nutrition improvement, household cash management and happiness of families and communities.

Following are some of the successful results related to alcohol use gained as a result of the programme.

▫️Reduced alcohol usage

▫️Improved savings among families

▫️Improved awareness on alcohol related norms and myths

▫️Reduced alcohol-related violence in families

▫️Functions being organized without providing alcohol

▫️Improved capacity among health staff and volunteers to address alcohol related problems in the estates

On 2nd December 2022, the selected resource persons conducted an exhibition with the objective of presenting their intervention results. The event was successfully conducted with the participation of Mr. Lal Perera (Director General – PHDT), Dr. Sarath Amunugama (Director of Health – PHDT), Mr. Pubudu Sumanasekara (Executive Director – ADIC), Mrs. Hemamali (HR manager – KVPL) and Mr. Narada Wijerathne (Regional Director Hatton Region of PHDT

PHDT, ADIC and KVPL management also discussed how to continue the programme and sustained it as one of the routine health development programmes with monthly monitoring system at Estate and Regional levels.

Participants were awarded a certificate of appreciation for their contribution and active involvement in carrying out successful alcohol reduction interventions.

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